

All too often companies underestimate the power of Information On Hold.

The reality!
On average, 70% of consumers are put on hold for more than half of their calls, and 68% are put on hold for more than a minute. The last thing you want to do is waste that valuable customer interaction with silence, or dreaded clichés. Find out more about Information On Hold.
We believe that in-queue and on-hold messages and music are about much more than just making a good impression. When used well, it can be an incredibly effective marketing tool which can add significant benefits. Benefits include improving business efficiency, enabling greater visibility of your products, and promoting your services to encourage upsells.
Ensuring Maximum Impact
So how do you use on-hold time more effectively? What’s going to add the greatest benefit to your business, and your customers?
First of all, review what you’ve currently got in place. Does your voice artist accurately represent your brand? Does the tone and language match other customer contact points? If your website uses a lot of modern terminology and conversational language, does your on hold audio match? All these things should be consistent, so when a customer decides to pick up the phone, they immediately recognise who you are as a business.
Next you need to decide what you want to achieve. In-queue and on-hold audio provides the perfect opportunity to boost sales, provide additional info, and build your brand! You have a captive audience, and while they might switch off, or do something else while they’re waiting, they’ll certainly be listening for their call to be picked up. And if you create an engaging experience they’ll be sure to listen more closely.
So put your biggest offers at the start, when your callers are most keen. But be careful; the way you word your messages plays a huge part in their success. Too pushy and you’ll lose your caller – not enough benefit, and their interest is lost. The right script can build your brand, which is why Ocean Information On Hold already has 10,000+ professionally scripted messages that can be filtered by industry and message type, and then implemented instantly or tailored to your exact requirements.
Next, you’ll need to think about how your callers will hear your messages. Some telecom solutions start your caller at the beginning of your on-hold script of messages, which allows you to guide them through each step of the journey you want them to take. Each message can act as a stepping stone to build on the previous one and slowly build your caller’s awareness of your products and services.
And, put yourself in your callers’ shoes – listen to your on-hold experience and make sure it’s relevant, and helps improve a caller’s experience.
Ocean Information On Hold is an intuitive new service which allows you to create music and marketing messages compilations to play callers while in a queue or on-hold, as well as message recordings for IVR menus. It’s configured by you using a simple-to-use web portal.